FASHION FORECAST

Monday, 10 April 2017

Lifestyle Adaptation to 2017 Color of the Year

Lifestyle adaptation to Colour of The Year 2017: Runway fashion,

Runway Fashion

Gucci - Spring 2017, Menswear

Kenzo - Resort 2017 Collection

Balenciaga - Spring 2017, RTW Collection

Michael Kors - Spring 2017, RTW Collection

References:

http://www.digitalartsonline.co.uk/cmsdata/features/3651461/pantone-coy2017-heroshot2-rgb.jpg
http://www.forbes.com/sites/karenhua/2016/12/09/pantones-color-of-the-year-2017-greenery-symbolizes-a-fresh-start-fashion/#7dacbdf31cda
http://www.vogue.com/fashion-shows/spring-2017-menswear/gucci
http://assets.vogue.com/photos/5767d06b8d7434f603825982/master/pass/_GUC0025.jpg
http://assets.vogue.com/photos/5767d0ade1b0d317035bf56d/master/pass/_GUC0071.jpg
http://assets.vogue.com/photos/5767d19be1b0d317035bf57b/master/pass/_GUC0185.jpg
http://assets.vogue.com/photos/5767d28ae1b0d317035bf587/master/pass/_GUC0379.jpg
http://assets.vogue.com/photos/5767d2c98d7434f6038259a3/master/pass/_GUC0449.jpg
http://assets.vogue.com/photos/5767d4c120a51b61730ac899/master/pass/_GUC0753.jpg
http://www.vogue.com/fashion-shows/resort-2017/kenzo#collection
http://assets.vogue.com/photos/576e4c23d7b4aeda348f5b61/master/w_175,c_limit/_KEN0535.jpg
http://assets.vogue.com/photos/576e4c965124fe572829c726/master/w_175,c_limit/_KEN0545.jpg
http://assets.vogue.com/photos/57f0dc2b41d7768c26f2f0c2/master/pass/_MON0413.jpg
http://assets.vogue.com/photos/57f0dc6e1446bf170395f50f/master/pass/_MON0521.jpg
http://assets.vogue.com/photos/57f0dcaf41d7768c26f2f0d1/master/pass/_MON0573.jpg

Study Trip: Gillman Barracks

This statue was exhibited outdoor at Gillman Barracks remind me of the term biomimicry which is part of my trend development. When I saw this statue, I felt like I can feel the nature element by just looking at the artwork. Even though the material used doesn't have any green colour which usually the common thought colour when nature was mentioned, doesn't mean that this artwork doesn't goes under biomimicry. The environment around the artworks (outdoor and full of grass) support the artwork itself. The surroundings make the artwork become more meaningful.

Another example of the outdoor exhibition in Gillman Barracks, this artwork which consist a bike with a cart at the back depicts how traditional this artwork look like. However, even though it looks traditional, by looking at the surrounding itself, the clean and green grass and tree, it makes the exhibition looks very greenery and natural. It gives kind of minimalist elements because there are no other artworks exhibited around it, so that it makes this traditional artwork become the main focus of the exhibition.

Well, for this exhibition, I was confused what was it from far. However, when I went closer and took a look, I realized that it resembles a hippopotamus or a seal when they open their mouth. I feel like this is a very good example of biomimicry, by taking an animal as the inspiration and observing their anatomy. I start to think that this might be turned out nicely if we combine it with the fashion design element. For instance, the outline of the artworks can be as the silhouette of the garment with a boxy cut or a bubble with gathers.

I saw this unique statue at the corner of the street. I amazed how the artist could think of the idea put the bike vertically and floating from the floor. What normal and other people will think on how to exhibit a bike is mostly touching the floor. In my point of view, this unique placement of the bike can be adapt to the design process by thinking on what will happen if we move or rotate the nekline into the armhole, or armhole to around the legs, or skirt opening become a neckline. The silhouette of the bike itself can be applied and be an inspiration into fashion brand or designs. Not only about the bike alone, but the surroundings (the grass, tree, buildings, cars, etc.) also can be inspirations for any designs.

In fact, this is my first time coming to Gillman Barracks. I heard about this place before, but I didn't have time to visit it even once. Now, I had chance to visit this place and I didn't expect that it will look so greenery. This remind me of the 2017 Colour of the Year "Greenery". By looking at the environment at Gillman Barracks, I could feel the meaning behind why they choose Greenery as colour of the year. Freshness, calmness, and the wind from the outdoor can be feel and it just looks so eco-friendly and can depicts nature very well.

The Next Black: a film about the future of clothing

Will the mass consumption of clothing continue to escalate?

Yes, i think mass consumption will still continue but not rapidly. Due to the young generation lifestyle where they look for quality first then the price itself, I feel like mass market will not the the main focus for the future retail. Moreover, I think fashion designer brands will become bigger and bigger with the help of overseas fashion influence.

Or will we return to creating quality and caring about what we wear?

I think it will return to creating with quality. Even though it will cost more expensive compared to the mass market, but people are willing to buy just because of the quality. Even though not all people could effort the high-end brands, I think the middle-end brand like Peggy Hartanto, Max Tan, and others will have more chance to get attention of the young generations.

Will the future be centered around smart clothing and new technologies?

I dont think the technology inspired fashion will be the center of consumer demand. In term of the designs and functionality, usually the smart clothing will have more structural design except for sportswear smart clothing. For the case of sportswear smart clothing, I feel like its good to have inspirations from technology because it have a mutual relationship with human movements and their bodies.

Or will we find innovation within organic and traditional methods?

Yes, it still can be find. Traditional inspired clothing will still have its own uniqueness which can attract lots of people from different age of group. So, I think the organic and traditional inspired innovations willl still have its own place through out the society and generations.

Final Trend - BIOMIMICALIST

Biomimicalist is a trend that I created by combining Biomimicry and Minimalist Lifestyle. After done researches on biomimicry, I feel that its quite interesting to take nature as our design inspiration instead of using the advanced technology which is popular among the young generations.

Biomimicalist will aiming on bringing young generations to shift from technologies and back to raw materials such as nature. On the other hand, it also aim to wake young generations awareness to nature which they think it is boring and not interesting.

This new trend is going to applied in spring/summer collection and targeting on women in millenial generations which are in their 20s - 30s. The reason why I chose young generation as my target market is because they are the one and only generation which are fully affected to technology and most of this generations are actually willing to pay more money to buy stuffs which is eco-friendly and sustainable. In this collection, I want to combine the nature elements with minimalist looks in order to achieve modern/contemporary looks. The colour used in this collection will be the range of cool and neutral colour which could depicts mood of nature and minimalist lifestyle in the same time. In term of the designs, textures such as leaves veins, tree barks, tree branches, and coral pleats will be applied either as reference for the silhouette, prints, and textures. This collection is going to depict the mood of cleanness, calmness, freshness, and balance.

This how the final collection going to be based on the new trend "Biomimicalist"

Trend Development - Sustainability in Economic, Social and Environmental Development

What is Sustainability?

Sustainability is the study of how natural systems function, remain diverse and produce everything it needs for the ecology to remain in balance (Environmentalscience.org). Therefore, the human civilization need to take resources which could sustain our modern life. Sustainability takes into account how we might live in harmony with the natural world around us, protecting it from damage and destruction.

In 2005, according to World Summit on Social Development there are 3 big factors which contribute to the development of sustainability, such as:

Economic
Sustainability in economic development is very important in order to keep the environment safe for the future. Economic development is about giving people what they want without compromising quality of life, especially in the developing world, and reducing the financial burden and “red tape” of doing the right thing. The relation between sustainability and economic development is called as "sustainable economic growth". Sustainable economic growth is economic development that attempts to satisfy the needs of humans but in a manner that sustains natural resources and the environment for future generations.
Social
"A process for creating sustainable, successful places that promote wellbeing, by understanding what people need from the places they live and work. Social sustainability combines design of the physical realm with design of the social world – infrastructure to support social and cultural life, social amenities, systems for citizen engagement and space for people and places to evolve", by Social Life
Environment
Environment often get attention when it comes on sustainability. Due to the pressures of over consumption, population and technology, the biophysical environment is being degraded, sometimes permanently. Environmental protection is a practice of protecting the natural environment on individual, organisation controlled or governmental levels, for the benefit of both the environment and humans.

By understanding how sustainability work in economic, social, and environment, we could get more knowledge and this knowledge can be applied to the fashion industry in term of creating brand, producing, and anything which relates to designing process.

Reference:

https://en.wikipedia.org/wiki/Environmental_protection
https://en.wikipedia.org/wiki/Sustainable_development
http://study.com/academy/lesson/what-is-sustainable-economic-growth-definition-lesson-quiz.html#lesson
https://sustainabledevelopment.un.org/topics/greeneconomy

Trend Development - Millennial Moving Toward Minimalism

In order to know whether millennial are seeking towards minimalist lifestyle, I did some research on millennial lifestyle in term of technology & mobility, their living lifestyle or living preferences, experiences and their possessions, and how they react on unemployment/ debt/ student loan.

(N.B: These are the PPT that I did in power point. I screen shot and put it here and add some description)

References:

http://www.becomingminimalist.com/millennials/
www.belltreeforums.com › Forum Home › General Discussion › Brewster's Cafe
http://www.millennialmarketing.com/2010/05/millennials-becoming-minimalists/
elitedaily.com/life/culture/millennials-minimalists/1256085/

Trend Development - Minimalist Lifestyle

Basically, minimalist lifestyle means that we live in the simple environment which enough to fulfill our needs. According to Marie Kondo's book, through minimalist lifestyle, people start to life in the simpler environment, become more manageable in term of their spending. Living in minimalist lifestyle doesn't mean that people must throw away lots of things, instead, keep things which is suitable to our taste such as color preferences, favorable details and details, and others. In term of fashion, minimalist lifestyle can be achieved by creating a capsule wardrobe. By creating a capsule wardrobe, it help us to manage our spending and help us to realized on whats our fashion preference in term of details, colors, fabrics, functionality, silhouette, and others.

Living in a minimalist lifestyle of course could bring advantages to ourselves.

Decluttering helps people breathe
Living a minimalist lifestyle we start to get rid of unrelated/unused stuffs and only keep useful and favorable things. This will give more room and space
Minimalism allows for refocusing
When we have lots of things, its hard for us to focus on one thing and our concentrations are all over the place. Through this lifestyle, we could focus in one thing and work on it.
Less stuff equals more money
As we get rid of luxurious stuff at home, we save money and we can use it for more important things such as, pay debt or student loan.
Save more time and energy
Having less stuff at home or our surroundings make us focus on thing we need and use the extra time to enjoy what we like. Besides saving time, the energy used to dealing with other stuff will be available for other activities. As a result, people with less material lifestyle will be healthier and stronger

(N.B: These are the PPT that I did in power point. I screen shot and put it here and add some description)

References:

https://nosidebar.com/why-minimalism/
time.com/3738202/minimalism-clutter-too-much-stuff/
www.theminimalists.com/radical/
https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/deborahweinswig/2016/09/07/millennials-go-minimal-the-decluttering-lifestyle-trend-that-is-taking-over/&refURL