Monday, 10 April 2017

The Next Black: a film about the future of clothing

  • Will the mass consumption of clothing continue to escalate? 
    Yes, i think mass consumption will still continue but not rapidly. Due to the young generation lifestyle where they look for quality first then the price itself, I feel like mass market will not the the main focus for the future retail. Moreover, I think fashion designer brands will become bigger and bigger with the help of overseas fashion influence.
  • Or will we return to creating quality and caring about what we wear? 
    I think it will return to creating with quality. Even though it will cost more expensive compared to the mass market, but people are willing to buy just because of the quality. Even though not all people could effort the high-end brands, I think the middle-end brand like Peggy Hartanto, Max Tan, and others will have more chance to get attention of the young generations.
  • Will the future be centered around smart clothing and new technologies? 
    I dont think the technology inspired fashion will be the center of consumer demand. In term of the designs and functionality, usually the smart clothing will have more structural design except for sportswear smart clothing. For the case of sportswear smart clothing, I feel like its good to have inspirations from technology because it have a mutual relationship with human movements and their bodies.
  • Or will we find innovation within organic and traditional methods?
    Yes, it still can be find. Traditional inspired clothing will still have its own uniqueness which can attract lots of people from different age of group. So, I think the organic and traditional inspired innovations willl still have its own place through out the society and generations.

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