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As millennial generations were born in 1980-2000, they are group of people which exposed more to the digital world either for receiving information or communication. Through internet and smartphones millennial become tech-savvy until to the end extend that only few of them still refer back to newspaper to get information. Through some research, here are evidence on how millennial have been fully affected into the digital world compared to the other generations (gen x & boomer).
  
Moreover, millennial are encumbered with student loan and have less money to spend because they have less income. Due to debt/loan, millennial need more income in order to support their daily lifestyle. However, millennial are having difficulty in getting a job because they are entering the struggling job market, therefore, lots of millennial are seeking for the unpaid internship in order to get experience. Besides having difficulties in income and job, compared to the older generations, millennial tend to postpone marriage and home ownership. Research depicted that in 1970s, the median age for marriage was 23 years old, while in 2010s it increased to 30 years old. This shows that millennial are focusing more into the quality of life rather than items/stuffs for life.
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| In term of ownership, millennial are not willing to buy or own something. For instance, car. Millennial are prefer to use the new service which provide access to the product without ownership. Therefore, the new term was created which was called as "sharing economy" which could describe how millennial lifestyle in term of ownership. On the other hand, millennial are moving to the healthier lifestyle which they think working out is a very important thing. They used the help of digital and online world to find out what and how they could full fill a healthier life. Due to this healthier life, millennial are willing to spend more money on compelling brands through online shopping and they are more focusing on the quality of the things instead of how much they sell the things (quality>price). |
(N.B: These are the PPT that I did in power point. I screen shot and put it here and add some description)
Reference:
- http://www.goldmansachs.com/our-thinking/pages/millennials/
- https://www.visioncritical.com/millennial-infographics/
- www.huffingtonpost.com/news/millennial-lifestyle/
- https://millennialsofsg.com/category/millennial-lifestyle/
- www.straitstimes.com/lifestyle/millennials-in-charge-of-millennials
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